• To become a prime leader in the businesses and activities it introduces in the Saudi and regional markets.
• To continue forward facing challenges and create opportunities in different fields.
• To make contributions in different ways to Saudi Economy and societies, specially supporting Saudi Citizens
• To continue the development of long term partnerships with active partners to create an added value and continue
working with international companies to exchange experience and knowledge in both internal & external markets.
• To execute new & creative solutions to face current and future challenges.